Which digital marketing course should you take to increase your marketing skills absolutely for free?
Digital marketing skills are critical not only for those who actually work in this field, but also for entrepreneurs. Even with your early days off and having a marketing team, the most successful founders have in-depth knowledge of every aspect of the business and can provide expert information on digital marketing campaigns.
Top five free online courses to improve your digital marketing skills:
1. Google Online Marketing Challenge
Over the past eight years, more than 100,000 people from over 100 countries have participated in Google’s Online Marketing Challenge.
It is an online course with modules for digital introductory marketing, search engine marketing, search engine advertising, display advertising, mobile, social, analytics and video. This makes it one of the more comprehensive courses for beginners.
However, it is also unique that Google provides learners with an AdWords budget of $ 250 that they can use over a three-week period to conduct an online advertising campaign for a business or nonprofit organization. The most successful learners can even win prizes at Google.
If you are looking for a free online marketing course with a competitive perspective and a real experiential element, this is a great option.
2. The PPC University of WordStream
PPC University is a completely free online learning resource created by WordStream, to build your PPC and digital marketing skills. We have access to thousands of accounts that spend billions of dollars on PPC advertising, and over the years, small and medium businesses have been struggling to manage their accounts to be cost effective and get the best results. Three streams provide lessons for beginners and advanced with additional modules for social advertising.
You can also access many webinars and white papers to improve your digital marketing education. Plus, everything is very mobile friendly, so you can learn whenever and wherever you are!
3. Social Media Quickstarter Digital Marketing Course
The Social Media Quickstarter from Constant Contact emphasizes the possibilities of integrating emails into social media marketing in order to maximize the effect of both channels. In a series of step-by-step lessons, students can learn digital marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, blogging, and online lists and review pages. The structure of the courses makes them ideal for newcomers with marketing components. These include components such as glossaries and manuals, combined with practical examples of practical instruction.
4. Inbound Digital Marketing Course plus official certification
The HubSpot Academy offers an incredibly comprehensive digital marketing course, currently attended by more than 3,000 students. Over 4.5 lessons in 38 lectures are included in the low, course price completely free of charge.
Participants will learn the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, lead nurturing and email marketing and how they all work together to create a more coherent and effective inbound marketing strategy to reach. After the certification exam, graduates receive a badge for their resume or LinkedIn profile to show that they’ve expanded their marketing skills with the HubSpot Academy.
5. Alison Free Diploma in E-Business
Alison is a huge online learning community with more than six million registered users. Standards-based and certified courses are offered absolutely for free. Alison was developed by the pioneer of free online courses, Mike Feerick and was founded in 2007 and was the first MOOC provider (massive online open course).
Today, you can take the Free Digital Marketing Diploma in E-Business course to build up search optimization, Google Analytics and AdWords, campaign tracking and integration, revenue analysis, digital metering, and more