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Types of SEO services and benefits

Types of SEO services and benefits

1. Exercise a digital competitive analysis

  1. Perform a competitive digital marketing analysis to see how you compare to your top three competitors in search results using our proprietary data tracking software.

  2. Do a keyword search and identify the most used terms and keywords in your industry and market.

  3. Establish your baseline for website code and structure, content, local visibility, and off-site quotes, and compare it with your competitors to create a steerable sales plan

  4. Create achievable revenue goals and corresponding SEO plans

2. Optimization of content and website code

  1. Install advanced Google Analytics and call tracking

  2. Make your website fast, secure (optional but recommended) and mobile-friendly (optional but recommended)

  3. Change the code and structure of your website to align with SEO best practices

  4. Modify and optimize the pages of your existing website for search visibility and creative content.

  5. Optimize the conversion rate of all website elements (contact forms, buttons, navigation links, for example) to ensure an optimal experience for your customers.

3. Create new content and creations on the website

  1. Publish targeted, well-written website content that improves your local search rankings and delivers a seamless user experience.

  2. Create creative content optimized for SEO, such as infographics and videos.

  3. Optimize and create content for voice and digital search assistants

4. Optimize and create local quotes (Local SEO)

  1. Research and audit existing citations in online directories such as Yelp, Facebook, Angie’s List, etc., including industry-specific directories.

  2. Optimize your company’s Google My Business page for your business address or service area, phone number, map list, and business hours.

  3. Optimize your company’s Facebook page for local SEO best practices

  4. Discover, manage and monitor local quote and backlink opportunities to create authority

5. Update and analytical reports

  1. Assign transparent revenue and easy-to-understand monthly reports on the status and results of all your SEO campaigns and next steps

  2. Provide reports on incoming phone calls followed and analyze the phone lines tracked separately for each marketing channel (optional but recommended)

  3. Monitor daily scans for anomalies, hacks, penalties, or other events that may affect sales

6. Cracking and tweaking your SEO campaign

  1. Monitor the rankings of your keywords, organic traffic, calls, and leads.

  2. Monitor the ranking of your competitors’ keywords

  3. Monitor your top three competitors

Optimize and continuously rotate your campaign to improve performance over time

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